financial services

Increase acquisitions across portfolios card spend switching & balance transfers

Marketing Solutions to increase acquisitions across portfolios, card spend, switching, balance transfers, as well as offering a personalised treat.

Case study

Our challenge: Our client, a household name financial services brand, was looking for a marketing solution to drive new cardholder acquisitions, as well as ensuring minimum spend on their new card.

The Solution

A FREE treat on us on your birthday

We developed a channel where qualifying customers could claim a free coffee, a box of chocolates or a photobook. Customers were then sent an email on their birthday with a choice of treats.  Once the customer has chosen their treat they were emailed a special voucher so that they can claim gift of their choice.

The Result

The client saw an exceptional increase in new card applications, as well as an impressive increase in spend.