Add value to your products by assisting customer lifestyles
As we approach the end of March, businesses and consumers alike are bracing themselves for the upcoming changes to impact their wallets from April.
For the avoidance of doubt, April will see the following impact millions of domestic purses:
· Raised fuel duty (approximately 12p per litre).
· Changed tax thresholds.
· Council tax increases.
· Interest rate reviews.
· Broadband price hikes.
· Water bill increases in England & Wales (7.5%) and Scotland (5%).
· Continued inflation.
Cost-of-living will be at the forefront of spending decisions and the above ‘tax’ on disposable income will reduce UK consumer spend across the board and place more families in hardship. This means that the trend of trading down is likely to continue, posing a challenge for businesses that need to maintain their customer base.
Help preserve Lifestyles and Margin
Consume less or consume cheaper are the choices facing households, and this presents most brands with a dilemma: How can they minimise the impact of customers trading down while at the same time giving sound, economic reasons to keep loyal to a brand?
Lock-in Marketing offers a creative solution to help businesses tackle this challenge, regardless of the demographic. Those with mortgages, consumer debt and expectations. Expectations to still go on holiday, eat out, upgrade tech – in short, maintain their current lifestyles.
We provide a low-cost entry into loyalty with consumer-specific incentives to influence customers behaviour, delivering low-cost, high-impact, agile promotional marketing campaigns. Tailored solutions – whether on-pack, online or in-store – match brand values, outperform ‘business as usual’ and deliver a valuable competitive advantage.
Our creative promotional marketing solutions hit the consumer sweet spot, meaning every £1 spent yields a multiplier income and protects future consumer spend by maintaining a value-added relationship with the most loyal customer segments. We are working in multiple sectors with brands of all sizes to engage customers, stem the urge to trade down and keep lifestyle expectations alive.