The Challenge

Increase sell-through at Superdrug stores and via superdrug.com of Garnier Intensive 7 days products; appealing to younger target audience

The Solution

Free Online Fitness Subscription

Tapping into the increasing growth and popularity of online fitness subscriptions, customers could claim a free 3 month online fitness subscription worth £30

The Result

Initially planned and agreed prior to the pandemic with reward of a free gym pass; however the offer launched during the pandemic and Lock-in Marketing were able to act quickly and switch the reward for an online fitness membership, allowing the offer to go live effectively at the original time and with the same base message around fitness/wellness