It’s a Pass. IPM Diploma success for Lock-In Marketing.
Lock-in Marketing’s Stuart Hall is one of the first in the UK to pass the IPM’s revamped Diploma. It provides all the necessary insight into how promotional marketing contributes to a brand marketing growth strategy, and the skills development to improve the effectiveness of promotions.
Stuart’s learnings will have an immediate impact on clients. He stated: “The IPM Diploma is very thorough, but also very practical. It covers every element needed in helping clients plan and execute better promotions. Discussing real business challenges and investigating where Lock-in Marketing’s unique use of rewards to engage and excite at critical moments in a customer’s brand relationship has immediate value to our clients.”
Richard Gibbs; managing director added: “We place great emphasis on going beyond the brief and adding greater commercial and brand value to our clients’ businesses. I’m pleased that we can now take this up a notch with Stuart’s achievement in passing the revised IPM Diploma.”