When it comes to customer rewards, it pays to know your beans.

The impact a small surprise has on a relationship can be significant and far-reaching. We all love a surprise that recognises our value or something good we have done. That warm, fuzzy feeling from heartfelt appreciation has a strong emotional effect and strengthens bonds immensely - in this case a warm, top notch coffee from Greggs, Bella Italia, Patisserie Valerie or Cafe Rouge.

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Richard Gibbs